If you’ve been shopping for networking gear lately, you’ll know the pain: the well-known brands are excellent, but by the time you’ve spec’d out a stack of managed switches, a couple of access points, and a decent router for a business of 30-50 people, you’re looking at a number that makes finance wince. Enter Ruijie Reyee — a brand that’s been quietly turning heads in the SME networking world by delivering kit that punches well above its price tag.

We’ve been deploying and testing Reyee across a range of SME environments and the verdict is straightforward: for most small and medium-sized businesses, this is the smartest buy on the market right now.

Who is Ruijie Reyee?

Reyee is the SME-focused sub-brand of Ruijie Networks, a Chinese networking company founded in 2000 with over two decades of enterprise infrastructure experience behind it. The Reyee range was built specifically to bring that enterprise-grade engineering to the SMB market — without the enterprise price tag or the complexity. In 2025, Ruijie Networks was named a Representative Vendor in the Gartner Market Guide for Campus Infrastructure and Operations Software, which is independent validation that this isn’t just cheap kit — it’s a genuinely capable platform.

The Switches: Solid, Managed, and Surprisingly Affordable

The Reyee switching range covers everything from unmanaged desktop units for small offices right through to Layer 3 multi-gig managed switches for more demanding environments. For most SME deployments, the NBS series cloud-managed switches hit the sweet spot — full Layer 2+ capability, PoE+ and PoE++ options for powering access points and IP phones, VLAN support, and proper cloud management. They also ship with a 5-year warranty on selected lines, and the NBS series carries a Limited Lifetime Warranty beyond that. For the price, that’s remarkable.

Setting up a Reyee switch takes minutes rather than hours. There’s no CLI required for a standard SME deployment — everything is handled through the Ruijie Cloud portal, which is genuinely easy to use and, critically, completely free forever. No annual subscription, no per-device licensing, no nasty surprise at renewal time.

The Routers & Gateways: SD-WAN Built In

Reyee’s gateway range handles the WAN side of things, and it’s worth paying attention to. The routers include built-in SD-WAN capability through Reyee AnyLink — which means multi-WAN failover (fibre primary, 4G/5G backup, for example), load balancing across links, and branch-to-branch connectivity, all configured through the same free cloud portal. For a business with multiple sites or one that needs resilient internet connectivity, this is functionality that would cost significantly more with other vendors.

The Wi-Fi 7 router lineup, including models like the EW7200BE Pro, offers dual 2.5G WAN ports and plenty of LAN capacity, with Reyee Mesh built in so you can mix and match routers and access points across a site without any additional configuration headaches.

The Access Points: Wi-Fi 5, 6, and Now 7

This is where Reyee really shines for SME deployments. The wireless range covers Wi-Fi 5 through to Wi-Fi 7, ceiling mount, wall plate, outdoor, and high-density options, all at prices that make the competition look expensive. The RAP72Pro, a dual-band Wi-Fi 7 access point, comes in at around £126 ex-VAT and delivers performance that genuinely surprised independent reviewers at ITPro. Yes, it drops the 6GHz radio to hit that price point — but for the vast majority of SME environments, dual-band Wi-Fi 7 is more than adequate.

For environments where you need the full tri-band Wi-Fi 7 experience, the RAP73HD steps up with 6GHz/320MHz support, MLO (Multi-Link Operation), up to 1,500 concurrent client connections, and a 10GbE uplink. It’s a ceiling-mounted powerhouse that would feel at home in a high-density office, hotel, or multi-tenant building. And it still costs considerably less than comparable units from the household-name vendors.

The Secret Weapon: Ruijie Cloud

The thing that ties the whole Reyee stack together is Ruijie Cloud — and unlike almost every competitor in this space, it’s completely free. Not free-with-limits, not free-for-12-months. Free, forever, for every device, with no feature tiers.

From a single dashboard you get real-time monitoring, topology views, AI diagnostics that scan the network and flag root causes, wireless optimisation, client categorisation, VLAN and access control management, and remote configuration across every Reyee device on a site — or across multiple sites. For an MSP or IT team managing several clients, that’s a significant operational advantage. And for a small business owner who just wants to know their network is healthy, it’s remarkably approachable.

What’s the Catch?

Honestly? Not much. Reyee is a younger brand in the UK market, which means the installer and reseller ecosystem is smaller than what you’d find with more established names. Documentation and support resources are improving quickly, but they’re not at the same depth yet. For very large, complex enterprise deployments with specific requirements, the higher-end Ruijie enterprise range (not Reyee) may be more appropriate.

But for SMEs? A small office, a multi-site retail chain, a healthcare practice, a legal firm, a hospitality venue — the Reyee stack covers it confidently, at a price that leaves budget for the things that matter to the business.

Our Verdict

Ruijie Reyee has done something genuinely impressive: built a complete, cloud-managed networking stack — switches, routers, SD-WAN gateways, and access points from Wi-Fi 5 through Wi-Fi 7 — that delivers enterprise-grade performance and management capability at SME-friendly prices, with no ongoing cloud licence fees. It’s the kind of product range that makes a real difference to what you can do with a limited IT budget.

We’re recommending it, deploying it, and standing behind it for our SME clients. If your current network kit is ageing, overpriced, or overly complex to manage, Reyee deserves a serious look.

Want to Know More?

Thinking about refreshing your network infrastructure? Get in touch with the Kirks Global team — we’ll assess your current setup, recommend the right Reyee kit for your environment, and handle the deployment from start to finish.